Infiterra Sports was formed in July 2003 by group of highly motivated, fun loving, adventure seeking individuals - Chad Lambert, Zac Chisholm, Luke Osborn, and Don Hudson. The partners of Infiterra Sports are dedicated outdoor enthusiasts and endurance athletes who have years of experience managing and producing quality outdoor events.

The mission of Infiterra Sports is to provide first-class event management and production services for multi-sport and endurance events.

The company's mission is to grow and promote multi-sport and endurance events throughout Michigan and the Midwest providing racers with high quality, low cost events. Infiterra Sports currently produces and directs numerous Adventure Races throughout Michigan, including March Madness, December Chill, Spring Fury / Spring Fury Elite and Adventure Rage.